Target Corp. is tired of being used.In one of the starkest signs yet that chain stores fear a new twist in shopping, Target is asking suppliers for help in thwarting "showrooming"—that is, when shoppers come into a store to see a product in person, only to buy it from a rival online, frequently at a lower price.
via Target Sends Letter Vendors Asking for Help to Combat 'Showrooming' Comparison Shopping – WSJ.com.